Dive Summary:
- After the success of Doritos Locos Tacos in Taco Bell, Frito Lay has decided to take the popular collaboration to its products, releasing Taco Bell inspired chips last month.
- The chips are meant to convey the flavor of the tacos and Doritos in harmony, already garnering much attention on social media.
- The chips are expected to launch nationwide, however the company has not yet disclosed for how long.
From the article:
“It is a simple, yet brilliant concept that unites two fan favorites – Doritos chips and the Taco Bell Crunchy Taco
for a truly one-of-kind snacking experience,” said Ram Krishnan, vice president of marketing at Frito-Lay.
“With the launch of DLT chips, we’re taking the next bold step in our partnership with Taco Bell by bringing the
DLT flavor straight to the chip aisle,” Krishnan added.