Reading the plethora of fun food news each week is just one of the perks of editing Food Dive. From a Burger King wedding to a happy hour interview, below are interesting reads from the week.
I now pronounce you Burger and King
So, you really can’t make this stuff up. Burger King is covering the expenses of an Illinois couple’s nuptials this July, Joel Burger and Ashley King. May they live royally ever after.
Wait, so is beer “healthy” now?
So, World Health Day and National Beer Day came earlier this week, and some on Twitter pointed out the two shared the same day. Not that we’re complaining or anything.
Coincidence that World Health Day and National Beer Day are celebrated on the same day?
— Mike Petroff (@mikepetroff) April 7, 2015
It's National Beer Day & World Health Day. Definitive proof that beer is good for you.
— Steve Hughes (@ACPress_Hughes) April 7, 2015
While many thought Hostess’s “Touchdown” tweet was a mistake, according to the senior director of marketing there, it was on purpose and “fun,” geared toward a younger demographic. Meanwhile, Kellogg’s Rice Krispies Treats is giving one fan a chance to “Play Catch with Cal” at MLB All-Star Week to celebrate the 20th anniversary of Cal Ripken, Jr.'s record-breaking 2,632 consecutive Major League games played.
It's here and we couldn't be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa
— Hostess Snacks (@Hostess_Snacks) April 6, 2015
A federal jury found that Heinz owes no money to a 44-year-old food entrepreneur who alleged the company took his plan for a new ketchup container for one of its products. Heinz, just go back to focusing on that pending merger.
AB InBev: happy hour interviews plus a different kind of campaign
If you’re angling for a marketing and sales office job at AB InBev in New York, you might want to prep by drinking: happy hour is part of the interview process. Also, the company’s latest digital campaign offers something a bit surprising, with hardly any branding, focused on increasing the total beer sector.
Starbucks announced yesterday that 99% of its beans are ethically sourced-verified, reaching this milestone through partnering with Conservation International, according to a press release.
"We are most proud of the impacts the work is having on the ground - both for nature and for people," said John Buchanan, the interim senior vice president and senior director for sustainable food and agriculture markets at Conservation International, told Food Dive. "For instance, within the C.A.F.E. Practices program coffee must meet Starbucks quality standards, traders must transparently show what is being paid to the farmers for their coffee, and a third party verifier assesses implementation of good hiring practices, working conditions and environmental practice."
