- Former ConAgra employees heading the firm Nu-Tek Food Science are now pushing their low-sodium salt product Salt for Life to supermarkets, food manufacturers and other sectors of the food industry.
- Though the company already claims to be selling its product to five of the 10 largest consumer packaged goods companies, as well as three of the 10 largest fast-food chains, it hopes that it can gain new ground on supermarket shelves by itself as a successful standalone salt alternative.
- Nu-Tek execs hope its product will succeed where other salt replacements have failed due to Salt for Life's taste, which it claims are more similar to traditional salt than its ingredient competitors.
From the article:
... Nu-Tek's inventor, chemist Sam Rao, started looking at developing a salt replacement in 2006, a year after he retired from ConAgra Foods as a vice president. Rao had experience making a familiar product healthier without turning off customers. He was behind the company's Ultragrain flour, which ConAgra says has the nutritional value of whole-wheat flour with the refined appearance, taste and texture of white flour. ...