Dive Summary:
- After 20 years, Equal has just unveiled its new logo and box design for their line of sweeteners.
- The logo is a soft script spanning the box, a look the company feels is elegant yet still familiar.
- They have also incorporated the three sweetener colors, pink, blue and yellow, into their boxes so consumers can easily distinguish between the three.
From the article:
"After more than 20 years with the same logo, it was time for an updated and modern look," says Cheryl Gill, director, North America marketing, Merisant US, Inc. "The new logo is familiar yet contemporary and conveys indulgent sweet gratification and the brand's zero calorie promise."
