Dive Brief:
- Dr Pepper Snapple says it has dramatically reduced the amount of PET resin it uses in the manufacturing of its plastic bottles, exceeding one of the company's sustainability goals.
- The company says it has been able to cut the amount of polyethylene terephthalate used in bottles by 60.7 million pounds since 2007.
- Key to reaching the reduction was an effort to redesign bottles to weigh less and the adoption of the 1881 standard for bottle tops, which reduces the amount of plastic used.
Dive Insight:
Bravo for Dr Pepper Snapple. And bravo as well for the International Society of Beverage Technologists. It was that group, way back in 2007, that saw an opportunity to dramatically reduce the amount of PET by pushing for a redesigned bottle top standard across the industry.
Seven years later the wisdom of that move is becoming apparent as companies like Dr Pepper Snapple add up the savings.