Dive Summary:
- The Hartman Group released a new report showing that more than 3/4 of Americans purchase organic foods, out of which 25% are firmly committed to buying organic, 61% are interested and learning and the remaining 15% just dabble.
- While this shows solid growth, snack foods make up a much smaller part of the equation and their growth has been substantially more modest.
- The group theorized that this was because people are reading nutritional labels more these days, so although organic, snack food is still processed and high in calories.
From the article:
"US market analysts The Hartman Group released its latest report 'Organic and Natural 2012' and held a webinar on the topic on October 16.The report compiled syndicated research from in-depth interviews, ethnographic research groups and an online survey conducted in July 2012 of 1,569 US adults.Around three quarters of US consumers purchase organic, the report found, although the extent of purchasing habits vary.Just under a quarter of US organic consumers are thoroughly committed to purchasing organic, 61% seek knowledge and experiment with organic foods and 15% merely dabble in the sector...."
