Dive Summary:
- In 2010, Diageo finished a green-energy plant for its Roseisle operations for Johnnie Walker whisky in Speyside, Scotland, and the distillery there now uses half the fossil fuel a normal facility whould while saving Diageo 900,000 pounds ($1.42 million) per year, Bloomberg reports.
- In 2012 alone, Diageo cut its emissions by 4.1%, marking a 26.5% cut since 2007.
- Ultimately, Diageo wants to make a 50% cut to its 2007 greenhouse emissions levels by 2015.
Dive Insight:
Diageo's new plant gave the company a leg up on its 2015 green energy goals, which it views as important to maintaining a long-term competitive advantage, thanks to cost reductions and increased green energy use.