Dive Summary:
- Coca-Cola and the creative minds at the Israel-based Gefen Team built a robot to let teenagers remotely gain access to a summer camp experience being provided at Coke's "Summer of Love" festival.
- Users at home could take control of the robot, using its webcam and microphone to watch performances and interact with attendees.
Dive Insight:
Coca-Cola has been trying a few new marketing tricks out this summer, most notably with its frozen ice bottles in Colombia. The company is currently battling slumping soft drink sales in the U.S., but it is finding new traction with other markets internationally.