Coca-Cola has been showing off a new bottle design for beach bums in Colombia. The new "Botello de Hielo" is literally a bottle of ice that keeps its cola cold and then vanishes in the heat.
Each bottle comes with a little rubber ring around it, so it's not like drinkers have to clutch bare ice while they sip. Nevertheless, this obviously isn't a bottle design that's going to be at home just anywhere. Watch the video and see for yourself.