Dive Brief:

• The battle among sports drink-makers has exploded on social media after video emerged of a waterboy with the Cleveland Cavaliers pouring Gatorade into a Powerade bottle. 
• The basketball team, which has an endorsement deal with Gatorade, is reportedly investigating the incident. 
• The scandal comes just four months after Cavaliers star Lebron James, who has an endorsement deal with Powerade, was at the center of another social media fire storm involving the sports drink brands.

Dive Insight:

You have to feel sorry for the hapless young man caught in the act in the video. There's little doubt that the old switcheroo wasn't his idea, but he's likely to spend many years trying to live down his brief moment of fame.