Dive Summary:
- A California ballot proposal to require the labeling of genetically modified foods has failed by a wide margin despite high levels of initial support.
- Monsanto, PepsiCo and others spent millions on ads against the measure.
- Many consider the Calif. proposal a bellwether for similar labeling attempts in other states.
From the article:
By a much larger margin than expected, California voters have decided they can live without labels on genetically modified food, a decision that means the state will not be at odds with the U.S. Food and Drug Administration (FDA)’s policy of not labeling GM foods, which goes back more than two decades.
