Dive Summary:
- In a new report by the International Bottled Water Association, unintentional effects have been noted in places where environmental lobbies have effectively banned the sale of bottled water: people are turning to less healthy bottled beverages.
- Environmentalists are long time advocates for banning bottle water, a practice they see as wasteful and superfluous, however instead of drinking from the tap or from more permanent bottles, consumers seem to buy more soda and sugary juices.
- The IBWA has released a catchy video on Youtube educating the public on these new figures in hopes of compelling the increased and prolonged consumption of bottled water around the world.
From the article:
In the video, viewers follow Norman's life after his town bans the sale of bottled water. Without realizing the effect on his health, Norman drinks other packaged drinks for sale, and in the space of a year is surprised by his weight gain.
Taking the advice of his doctor, Norman looks closely at his diet and discovers that nearly 30 percent of his diet is coming from sugary drinks. He does some research on bottled water and the environment and discovers that since the year 2000, 73 percent of the growth in bottled water sales came from people switching from sugary drinks (soda, juices, and milk) to bottled water. And he notes that bottled water containers are 100 percent recyclable.
