Dive Brief:

• Bob Carey, who revolutionized the produce-marketing business, has died at 82.
• Carey was the president of the Produce Marketing Association from 1958 through 1996, turning it from a near-bankrupt association focused on packaging into a group that altered the industry and American dietary habits.
• Carey's accomplishments were many, but perhaps the most significant of them was to turn PMA into an organization for everyone in the produce industry -- grower/shippers, wholesalers and retailers. The result was a unified force that could market fruits and vegetables, rather than just individual brands, as the key to healthy eating.

Dive Insight:

Rest in peace. Bob. We'll think of you every time we enter a supermarket and see one of those gorgeous, extensive produce sections full of healthy food. And we'll remember what you accomplished every time we see a kid eat a piece of fruit rather than a candy bar.