Dive Summary:
- Bimbo Bakeries, a subsidiary of Grupo Bimbo and owner of brands like Entenmann's and Sara Lee, has announced plans to spend $75 million on a new factory in Pennsylvania meant to strengthen their grip on the north eastern U.S..
- Grupo Bimbo, the Mexican bread conglomerate, bought Sara Lee in 2011 for close to a billion dollars, with plans to invest over a billion in manufacturing through 2016.
- This factoyry is part of that plan, as the group is aggressively courting the U.S. market.
From the article:
Bimbo Bakeries has splurged out $75m on land to build a bakery plant in Pennsylvania as it continues to invest heavily in securing a stronger grip on the Northeast region of the US.
The latest investment from the Sara Lee brand owner marks an addition to its recent activity to up its distribution network across the region.
The US subsidiary of Mexican bread titan Grupo Bimbo has purchased 30 acres of land in Macungie Township, Pennsylvania and is set to begin construction within a few months. The 240,000 square foot LEED certified bakery will produce bread and buns for the Northeast region of the US and is set to be completed by the end of 2013.
