Dive Brief:
- Ben & Jerry's announced on Tuesday that it will roll out a new limited-release ice cream flavor called "Scotchy Scotch Scotch," which will be tied to the December release of Paramount Pictures' Will Ferrell film “Anchorman 2: The Legend Continues.”
- Scotchy Scotch Scotch's flavors will be heavy on butterscotch, including “malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet," according to a press release.
- Cartons of the ice cream will arrive at stores in the next few weeks.
Dive Insight:
This new flavor may disappoint anyone expecting to get a spiked dessert out of their pint, but it's sure to register with Will Ferrell and "Anchorman" fans. Ferrell, it should be noted, isn't the first "Saturday Night Live" alum to get his own Ben & Jerry's flavor in 2013. Tina Fey happily appeared on cartons of "Liz Lemon" earlier this year.