Dive Summary:
- The FTC recently ruled that the makers of Four Loko must begin putting facts on their cans, like alcohol by volume and fluid ounces, so as not to mislead consumers.
- Diageo, one of the world's leading alcohol producers, has urged the FTC to consider more widespread mandatory labeling.
- The company has been calling for this for years, since in many places in the U.S. it is illegal to put things like the alcohol percentage on the label, a safety omission many find to be glaring.
From the article:
“Today, we still cannot legally print this information on bottles and cans of distilled spirits, beer and wine,” Smith said. But we are getting closer and we urge the TTB to help us cross the finish line.”