Constantia Flexibles Labels Division has created a new multisensory label for Anheuser-Busch InBev’s new tequila-flavoured beer, Oculto. Launching this month, the beer is also infused with blue agave for a bright citrus flavour. It adopts Constantia Flexibles’ multi-sensory, pressure sensitive labels with mask motif and tactile ink typefaces. The reverse of the label also incorporates a thermochromic ink, which changes colour in response to the temperature variation of the beer. Anheuser-Busch InBev vice president of marketing Jorn Socquet said: “Oculto packaging is an innovation in itself...