Dive Summary:

• The NPD Group, a market research firm, have conducted a study to measure the level of concern over food safety by Americans.
• They concluded that even as there were temporary spikes caused by recent recalls and contamination, the overall level of concern remained remarkably constant from year to year.
• This is attributed to habit, as even through recalls and illness scares, Americans tend to stick with what they like.

From the article:

"Even with frequent food safety outbreaks and recalls, concern levels about the safety of the U.S. food supply remain relatively constant with temporary spikes when news of an outbreak occurs, according to The NPD Group, a market research firm. October 17, 2012 Even with frequent food safety outbreaks and recalls, concern levels about the safety of the U.S. food supply remain relatively constant with temporary spikes when news of an outbreak occurs, according to The NPD Group, a market research firm. NPD’s Food Safety Monitor , which continually tracks consumer awareness and concern a..."