Dive Summary:
- For its launch in select U.S. cities, Absolut Elyx luxury vodka is rolling out an advertising campaign featuring actress Chloë Sevigny.
- The campaign was shot by BLK DNM's Johan Lindeberg, who is serving as Absolut Elyx's creative director--the first ever creative director in the company's history.
- Available at high-end retailers, bars and restaurants nationwide, the luxury vodka sells for $49 per 1-liter bottle.
(Image credit: Absolut)
From the article:
... "This is the first time in the history of Absolut that we have appointed a creative director, and we couldn't be more thrilled to be working with Johan on this exciting project," said said Jonas Tahlin, vice president of global marketing, The Absolut Company. "Absolut Elyx stands strong at the intersection of modern day luxury, creativity and tradition, which is a unique contrast evident in much of Johan's work as a designer." ...
