- Over the last two years, global beer giant AB InBev has invested $1.4 billion in China, The Wall Street Journal reports.
- Expecting to see as much as 40% of the world's beer market growth in the country over the next decade, the company intends to open nine additional breweries there.
- Ultimately, Carlos Britos, AB InBev's CEO, wants to see Budweiser become a global brand that gains traction in China, where the Chinese beer Snow dominates and has a 5% global market share.
From the article:
... The brewer in recent years has launched its Budweiser brand in Russia, Ukraine and Brazil, increased the beer's distribution in almost 90 countries and has doubled its number of overseas breweries. ...