New launches from big-name alcohol brands and creative variations on iconic sweets are on the menu this week. Mike's Hard unveiled an absolute wealth of new adult beverages while Jim Beam launched its incredibly exclusive, limited edition Distiller's Masterpiece. For that and more, check out our 5 Flavors of the Week:
1. BLOOD ORANGE AND SMASHED APPLE CIDER FROZEN MIKE'S HARD OFFERINGS
Company: Mike's Hard Lemonade Co.
Mike's Hard Lemonade Co. has been busy lately. Mike's announced the launch of a frozen product line, freezing four of its popular flavors and repackaging them in single, non-sticky 10 oz. pouches. They also launched their first two ciders, Crisp Apple and Classic Dry, with both available in a 6-pack of bottles while Crisp Apple is also available in a 16 oz. can. To add to its already impressive array of new launches, Mike's Authentic Shandy is the company's first beer product, available in 6-packs of bottles and 12-packs of cans. Last but not least, Mike's is launching a new spring seasonal beverage, Mike's Hard Blood Orange, which is on sale through mid-summer.
2. HAND-SCOOPED STRAWBERRY POP-TART ICE CREAM SANDWICH
Company: Carl's Jr.
While not necessarily a product launch, Carl's Jr. restaurant chain is market testing its new Hand-Scooped Strawberry Pop-Tart Ice Cream Sandwiches. At $1.49 a pop, select Carl's Jr. locations are selling ice cream sandwiched between Kellogg's Strawberry Pop-Tarts. No word yet on any official launch of this appetizing item, but here's a photo of a Carl's Jr. advertisement in Newport Beach, Calif.:
(Image credit: Carl's Jr.)
3. VANILLA BLAST AND CINNAMON CRUNCH SNACKIMALS CEREALS
Company: Barbara's
Barbara's has announced the launch of its new children's cereal product line, Snackimals Cereals, with the release of its first two flavors, Vanilla Blast and Cinnamon Crunch. The animal-shaped organic cereal seeks to simultaneously appeal to children and their parents by making their nutritious breakfast fun to eat.
(Image credit: PR Newswire)
4. JEWEL COLLECTION
Company: Jelly Belly
In celebration of National Jelly Bean Day, Jelly Belly announced the launch its Jewel Collection. With a distinctive pearly finish, the new flavors include Jewel Blueberry, Jewel Bubble Gum, Jewel Sour Apple, Jewel Cream Soda, Jewel Berry Blue, Jewel Orange and Jewel Very Cherry.
(Image credit: PR Newswire)
5. JIM BEAM DISTILLER'S MASTERPIECE
Company: Beam Inc.
In anticipation of the Kentucky Derby, Jim Beam launched its limited edition Distiller's Masterpiece, "an extra-aged Kentucky Straight Bourbon Whiskey barrel finished in Pedro Ximénez sherry casks." Jim Beam calls the 100-proof whiskey its "most exclusive liquid," and at a cost of $199, it has the price tag to match.
(Image credit: Beam Inc.)
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