- For National Jelly Bean Day on April 22, Jelly Belly announced a new Jewel Collection of its beans, including Jewel Blueberry, Jewel Bubble Gum, Jewel Sour Apple, Jewel Cream Soda, Jewel Berry Blue, Jewel Orange and Jewel Very Cherry varieties.
- The assortment will go on sale in May at retail locations, but has already gone on sale on the company's website.
- The beans have a distinctive pearl-like finish.
From the press release:
AIRFIELD, Calif., Apr. 22, 2013 /PRNewswire/ -- In celebration of National Jelly Bean Day (April 22), Jelly Belly Candy Company debuts its shimmering collection of Jelly Belly® jelly beans. The new Jelly Belly Jewel Collection features seven of Jelly Belly's most popular flavors finished with a beautiful iridescent sheen. The gem-inspired candy is now available online at JellyBelly.com and at the company's Visitor and Tour Center in California. ...