Dive Summary:
- Mike's Hard Lemonade, the company that proved beer wasn't the only thing that sold, has expanded into several new markets recently.
- The new products include a shandy, which is a mix of hard lemonade and lager, a hard cider, some frozen drinks and even a hard blood-orange beverage for the adventurous consumer.
- These new products come out right in time for the summer season, a telling time for Mike's refreshing beverages.
From the article:
Mike's Authentic Shandy – hard lemonade and lager.
Mike's Hard Smashed Apple Cider – two naturally fermented ciders made with crisp Washington apples.
Mike's Hard Lemonade Frozen – four favourite flavours, frozen 'for the coldest Mike's ever'.
Mike's Hard Blood Orange – an unconventional, hard take on orange-flavoured beverages.