Beverages: Page 124
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Bud Light makes its Snapchat debut among the 21-and-over crowd
Bud Light is launching "age-gated" ads on Snapchat — the first alcohol brand to do so on the messaging service — that will only reach the 21-and-over crowd.
By Wendy Parish • June 2, 2015 -
Deep Dive
Will consumers go nuts over dairy alternatives?
As the dairy industry wavers in popularity, dairy alternatives are surging.
By Carolyn Heneghan • June 2, 2015 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
CA bills could change sugar-sweetened beverage marketing
The new proposals follow a failed attempt at a soda tax in San Francisco last year.
By Carolyn Heneghan • June 1, 2015 -
Whimsical whiskey: Jim Beam lets consumers explore distillery as whiskey itself
It is yet another brand to use virtual reality to offer consumers a more intimate and tech-savvy look at the company's products.
By Carolyn Heneghan • June 1, 2015 -
Meat and cookie-based novelty straws slurping up interest
Each sip and bite of one of these unique straws can complement a beverage's flavors.
By Carolyn Heneghan • May 28, 2015 -
Could distilleries see a lower excise tax?
A House legislator has proposed a bill to lower excise taxes for whiskey, vodka, rum, and gin.
By Carolyn Heneghan • May 27, 2015 -
Coca-Cola still in for Monster minority stake despite lawsuits
The company could be taking a risk, but the move appears to be financially viable enough for it.
By Carolyn Heneghan • May 27, 2015 -
Nestle capitalizes on consumers' thirst for water home delivery
The company made about 20% of its U.S. water sales from home delivery last year.
By Carolyn Heneghan • May 26, 2015 -
Friday Flavors: Starbucks and Spotify duet and Instagram-ready plates
Every Friday we bring you interesting reads in the food sphere from the week.
By David Oliver • May 21, 2015 -
Drizly toasts to $13 million Series A funding
The alcohol delivery service will use the funding to double its markets and employees.
By Carolyn Heneghan • May 19, 2015 -
Will Keurig's new $300 device get the Kold shoulder?
Analysts worry the price point could drive consumers away.
By Carolyn Heneghan • May 15, 2015 -
Friday Flavors: Breadstick bonanza and a Cronut think piece
Every Friday we bring you interesting reads in the food sphere from the week.
By David Oliver • May 14, 2015 -
Coca-Cola signs letters of intent with two bottlers
The move is part of the company's 21st Century Beverage Partnership Model.
By Carolyn Heneghan • May 14, 2015 -
Raw milk bill passes TX House
After three tries, the bill is moving on for approval from the state's Senate.
By Carolyn Heneghan • May 11, 2015 -
MillerCoors names interim CEO
The ongoing search for a new chief executive continues.
By Carolyn Heneghan • May 8, 2015 -
Deep Dive
Food Earnings Season: Whole Foods looks to new store chain, misses estimates
Food Dive also takes a look at Keurig Green Mountain Inc.
By Carolyn Heneghan • May 7, 2015 -
Deep Dive
Food Earnings Season: AB InBev offsets US decline with Brazil, China
Food Dive also takes a look at SodaStream.
By Carolyn Heneghan • May 6, 2015 -
Mondelez-Master Blenders merger earns EU approval
The merger was first proposed about one year ago but was met with EU regulators' hesitation.
By Carolyn Heneghan • May 5, 2015 -
Deep Dive
Diet soda losing the weight of its beverage market share
The diet soda market is taking a hit, as beverage companies scramble to bounce back.
By Carolyn Heneghan • May 4, 2015 -
Friday Flavors: A literal wine cooler and @USDAFoodSafety tweets
Every Friday we bring you interesting reads in the food sphere from the week.
By David Oliver • April 30, 2015 -
Deep Dive
RTD tea is ready to guzzle a larger beverage market share
The RTD tea market is expanding rapidly in the U.S. as consumers turn away from soda in droves.
By Carolyn Heneghan • April 29, 2015 -
Bud Light's new slogan to remove 'no from vocabulary' causes major uproar
The company was quick to apologize for the marketing effort that "missed the mark."
By Wendy Parish • April 29, 2015 -
Pepsi fizzling out aspartame from Diet Pepsi
It's time to say goodbye to aspartame in the company's signature diet soft drink.
By David Oliver • April 24, 2015 -
Friday Flavors: Food porn and iconic pretzels
Every Friday we bring you interesting reads in the food sphere from the week.
By David Oliver • April 23, 2015 -
Coca-Cola opens up review of media buying, business planning
The brand's incumbent agency of 11 years, Starcom, will compete against three alternatives.
By Wendy Parish • April 23, 2015
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