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New Watkins 1868 Organic Grilling Products Spice Up Grilling Season

PRESS RELEASE FROM THE WATKINS CO.
Jun 10, 2021
MINNEAPOLIS —

Watkins 1868 Organic Grilling Seasonings, Rubs and Marinades Available Now

Winona, Minn. — It’s time to dust off the deck and fire up the grill as the much-anticipated grilling season gets underway. And this year, things are going to get spicy, with the launch of 1868 Organic Grilling, a new line of flavorful, organic grilling seasonings, rubs and marinades from Watkins that will help turn even the most basic burger flipper into a gourmet grill master. 

Even with the end of the pandemic in sight and restaurants re-opening, many Americans still plan to stay home and continue honing their new cooking skills on the grill and at BBQs this summer. In fact, this grilling season is set to be bigger than ever, with consumer research firm, Statista, estimating that purchases of outdoor grills will climb $100 million compared to last year. Additionally, the National Kitchen and Bath Association cites outdoor kitchens as the top remodel trend for 2021. 

“It’s amazing so many people learned to cook this past year; that trend isn’t going away,” says J.R. Rigley, president, The Watkins Co. “But it’s also fascinating to see consumers have become discerning about everything they feed their families—taking the time to carefully select and source premium ingredients. So, when they’re investing a little extra to source and buy organic produce or fish, steak and chicken to grill, they also are now seeking out high-quality, organic and flavorful spices to elevate their meals. The quality of what we add to our food has to be as good, if not better, than what’s going on the grill.”

While home cooks have used Watkins spices to add distinctive flavor to the foods they grill since 1895, true grilling-specific blends of spices, salts and flavorings or stand-alone grilling products weren’t launched until 1960, with the arrival of Watkins Barbecue Spice and Hickory Smoked Salts. This introduction coincided with a boom in backyard grilling that began in the years after World War II and continued to grow as America’s new middle class began migrating to the suburbs where entertaining friends became a mainstream weekend pastime. 

Today’s new 1868 Organic Grilling line comprises carefully selected and meticulously blended organic seasonings, rubs and marinades that give novice and experienced grill masters alike access to the bold, smokey, sweet and wild herb flavors of Northwoods Minnesota—Watkins’ home state for more than 150 years. Seasonings include: Chicken Seasoning, Garlic & Herb Seasoning, Hamburger Seasoning, and Steak Seasoning, all grounded with notes of sea salt, garlic and pepper. Rubs include Smoked Maple Rub and Sweet and Savory Rub, while organic marinades come in two bold flavors: Chili Lime and Spiced Maple. 

Watkins 1868 Organic Grilling products are available online at Watkins1868.com and many stores nationwide. Primary retailers include Amazon, Cub Foods, Erewhon Markets, Hannaford, Harmons, Hornbacher’s, HyVee and Menards. The MSRP for Seasonings and Rubs is $4.99 and $1.79 for Marinades.

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About The Watkins Company

Crafted in the USA since 1868…Naturally. Watkins is committed to making gourmet flavoring products from high-quality ingredients, meaning they have no artificial flavors and colors, GMOs, corn syrup or gluten. From the bluffs high above the Mississippi River in Winona, Minnesota, comes the purity of The Watkins Company. Our tried-and-true products have been good and natural through and through since 1868.