While rotating favorites from around the world are often on the menu at McDonald’s global headquarters restaurant in Chicago’s West Loop, the Worldwide Favorites campaign marks the first time selected favorites can be found on U.S. menus nationwide at participating restaurants. Burger specials from Canada and Spain, Australia’s Cheesy Bacon Fries and the Dutch Stroopwafel McFlurry are the items on offer in June. What was to be found only around the world, can now be found around the corner.
But the Stroopwafel McFlurry was not the only thing McDonald’s brought from The Netherlands. Dutch food director Olaf van Gerwen, who was already well known to the McDonald’s team in the Netherlands, having directed their food films for the last few years, was invited to join the campaign as well. He works around the world making food look as good as it tastes for clients such as Unilever, ABInbev, Nestle and Heineken. So, in a fitting turn of events, it was a worldwide food director that shot WorldWide Favorites for McDonald’s.
“My production partner in the U.S., CANTEEN, brought the Dutch films to the attention of We Are Unlimited,” said van Gerwen. Executive Producer Elyse Sara commented that “Olaf brings in that distinct European flavor that is so fitting for this campaign.”
The films will be shown in stores and on TV screens nationwide in time for the campaign’s launch.
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About CANTEEN
CANTEEN (www.canteen.works) is a tabletop commercial production company, featuring an esteemed roster of Directors. Canteen has produced content for a variety of food brands, including Coors Light, Honey Nut Cheerios, Heinz and Bonefish Grill.