LOS ANGELES, May 15, 2019 — Bolthouse Farms released the final film as part of their new beverage campaign, “Farm to You.” In a series of five spots, the brand highlights its hundred-year farming heritage and the premium beverages' accessibility as a nutritious snack alternative. The digitally native campaign coming from Bolthouse Farms and The Many's partnership leans on CGI to seamlessly bridge the gap between the brand’s farming heritage and the occasions for a nutritious snack.
“Our goal was to develop a campaign message that builds on our heritage in farming and celebrates the real ingredients in all Bolthouse Farms® beverages,” said Alice Nelen, Marketing Director, Bolthouse Farms. “The films demonstrate the versatility of our portfolio, the convenience of consuming Bolthouse Farms beverages throughout the day, and how our beverages can uniquely bring the goodness of the farm to consumers.”
"We wanted to incorporate the aspirational qualities of farm life and juxtapose those with the realities of modern life, and how Bolthouse Farms can give you a taste of that no matter where you are," says Celine Faledam, Associate Creative Director at The Many. "Few brands have as much genuine farming heritage as Bolthouse Farms, so that's something we wanted to convey."
The five spots — 100% Carrot, Green Goodness®, Protein PLUS®, Strawberry Banana, and Lower Sugar Strawberry Banana — were created by full-service creative agency, The Many, and produced by Chimney, and ran across digital video, social, out of home, an influencer program and in partnership with She Media at the “Blog Her” event.
Each of the 10-second films connects Bolthouse Farms® with everyday moments, whether on the subway, in the gym or at the office, by literally infusing the farm into urban life - strawberries growing on station platforms and desk lamps transforming into apple trees. The work also appeals to the deeper connection consumers look for today in where their food comes from and how it's grown.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and based in California's San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super premium juices, smoothies and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated conventional and organic salad dressings, plant-based milks and the 1915™ Organic brand of ultra-premium beverages. The Company is part of C-Fresh, a division of the Campbell Soup Company. To learn more about the more than 100 years of the Company's farming heritage, mission and the entire line of current products, visit www.bolthouse.com and join our community on Facebook at facebook.com/bolthousefarms and Twitter, Instagram and Pinterest @BolthouseFarms.
About The Many
Based in Santa Monica, California, The Many is an internationally-awarded agency with teams spanning creative, social, digital, design, media, and production. Formerly known as Mistress, The Many breaks the walls between strategy, creative, media and production in favor of impactful solutions to business challenges that include integrated brand experiences, world record-setting activations, social movements, influencer campaigns, earned media stunts, and media plans. In 2018, the agency won its third Ad Age Small Agency of the Year award. It has also been recognized at Cannes, One Show, Shortys, Clios, LIA, D&AD, Andys, and PromaxBDA.
About Chimney:
Chimney is a global, full-service content partner for film, television, commercials, and digital media. With 14 offices in nine countries, our 450+ artists bring diverse insight and craftsmanship to any given project. For over 20 years, we have crafted award-winning stories (Oscar, BAFTA, Cannes Lion, Palme d'Or, Sundance, Berlinale, and PromaxBDA) and delivered marketing and communication solutions for the world’s most recognized brands.