Tofurky Reports Record Growth in U.S. and Abroad

PRESS RELEASE FROM
October 01, 2018

Tofurky Reports Record Growth in U.S. and Abroad

Creator of Plant-Based Protein Movement Increases Retail Footprint for
Meat Alternatives in Response to Plant-Based Food Boom

 

Hood River, Ore. – Following overwhelming consumer demand for plant-based foods, Tofurky has strengthened its retail footprint across the U.S. and beyond. As the best-selling independent plant-based protein producer in the nation and select markets abroad, Tofurky has secured more than 5,000 U.S. retailers in the last year, including increased distribution at Walmart, Target, Publix and Sprouts, while amplifying its global footprint throughout the U.S., United Kingdom and Australia by 30 percent. Offering a full range of chef-crafted plant-based proteins, including roasts, DIY grounds, chick’n, deli slices, veggie burgers, hot dogs, sausages and tempeh, Tofurky has also achieved impressive double-digit sales year-over-year.

 

Sales of plant-based foods in the U.S. rose 20 percent in the last 12 months, reaching $3.3 billion, with meat alternatives accounting for a 24 percent increase and $670 million in sales.1 Worldwide, the meat alternative market is valued at $3.6 billion and projected to reach $5.2 billion by 2020.2

 

“No longer are plant-based foods reserved for vegans and vegetarians. The meteoric rise in sales is indicative that there’s a place for delicious plant-based foods like burgers and creamers in most everyone’s kitchen, and it’s being fueled by young families and flexitarians who simply want to eat less animal products day-to-day,” said Jaime Athos, CEO at Tofurky. “We’ve led the plant-based movement for more than 35 years and since anchored a skyrocketing plant-based protein category, so it’s exciting to see the world join us in advocating for the welfare of people, animals and the environment.”

 

Adding to Tofurky’s growth, the brand has the highest shelf velocity of any brand in the plant-based protein natural products marketplace.

 

Its global expansion follows recent growth of its U.S. operations, having added a new 44,000 square-foot manufacturing facility in Portland, Ore. in 2016 to its existing manufacturing facilities. The facility features a state-of-the-art kitchen (not a science lab) where chefs handcraft Tofurky’s latest plant-based protein innovation – including its newest holiday Ham Roast with Amber Ale Glaze – and touts sustainable features including 400 rooftop solar panels and a rainwater harvesting system.

 

Tofurky’s full range of plant-based proteins are available at conventional and natural grocers across the U.S., United Kingdom and Australia. For product and sales inquiries, please contact [email protected]. To learn more about Tofurky, please visit Tofurky.com.

 

 

About Tofurky

Founded in 1980, Tofurky is a creator of the plant-based movement, making lip-smacking plant-based proteins that are kind to people, animals and the environment. The leading independent plant-based protein producer in the world, Tofurky’s chef-crafted vegan proteins are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods.  All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community. For more information, visit www.tofurky.com, ‘like’ us on Facebook, or follow us on Instagram and Twitter.

 

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1 Nielsen, Plant Based Foods Association. Plant-Based Food Sales Grow 20 Percent. July 30, 2018.

2 Meat Substitutes Market, Global Forecast to 2020. MarketandMarket Report 2015.