Maker of Simple and Delicious Plant-Based Milks Debuts The Cleanest Protein Shake On The Planet™

Elma, NY (Sept. 7, 2018) – Elmhurst® 1925, maker of simple, nutritious and incredibly delicious plant-based milks, today announced it is entering the ready-to-drink protein shake category with the introduction of its new Peanut Protein Shakes. Debuting at 2018 Natural Products Expo East booth #1236, Elmhurst Peanut Protein Shakes will be available in four delicious protein-packed flavors: Chocolate Peanut Protein, Vanilla Bean Protein, Chocolate Banana Protein, and Café Mocha Protein. Expo East attendees are invited to stop-by the Elmhurst booth during the show to learn more and sample the new line, also called The Cleanest Protein Shake on the Planet™ because of its compact ingredient list.

While protein remains a key macronutrient that everyone from avid athletes to busy parents seek out daily, clean plant-based options that boast satiating levels of protein when compared to whey-based products have remained few and far between. Elmhurst’s new Peanut Protein Shakes fill this gap and deliver 20 grams of plant-based protein from peanuts to provide clean fuel and replenishment before or after a workout, at home or on-the-go, while staying true to Elmhurst’s commitment to clean, simple foods, as each Peanut Protein Shake is made with only five to six ingredients.

“The launch of our new Protein Shakes further establishes Elmhurst as a plant beverage powerhouse and extends our mission to provide consumers with simple and nutritious plant-based milked beverages,” said Peter Truby, vice president of marketing at Elmhurst. “With convenience, flavor and nutrition in mind, our new Protein Shakes are a filling and delicious source of protein for anyone looking for a clean option to satisfy their hunger post-workout, or at many other occasions.”

Like all Elmhurst products, Peanut Protein Shakes are crafted through a unique HydroRelease™ method. Using just water, HydroRelease™ separates the components of a nut, grain or seed, before reassembling them as a creamy, beverage-ready emulsion. The original ingredient’s nutrition is maintained, and no added gums or emulsifiers are needed to hold the product together. All Elmhurst beverages, including new Protein Shakes, are certified vegan, gluten-free, Non-GMO Project Verified, dairy-free, OU kosher, and made without any artificial flavors, carrageenan, gums or other emulsifiers. Additional flavor details include:

Chocolate Peanut Protein – made with only six simple ingredients, this guilt-free indulgent shake is only 200 calories per serving.

Vanilla Bean Protein – this creamy shake is made with only five simple ingredients for a filling sip that is anything but vanilla.

Chocolate Banana Protein – take this chocolate covered fruit inspired shake on-the-go for a satisfying pick-me-up made with only six simple ingredients.

Café Mocha Protein – shake up your morning routine with the perfect plant-based balance of coffee and chocolate made with only six simple ingredients.

Elmhurst Peanut Protein Shakes are available in 12-oz. resealable shelf-stable cartons with an SRP of $4.99 and will begin shipping to retailers in October 2018. Elmhurst plant milk varieties are available in natural and traditional grocers nationwide, including Walmart, Wegmans, Bristol Farms, Gelson’s, Publix, Fairway, Shaws and more, plus online at www.elmhurst1925.com and Amazon.com. For more information about Elmhurst and new Protein Shakes, please visit www.elmhurst1925.com.

About Elmhurst 1925

Elmhurst 1925 makes simple, nutritious and incredibly delicious plant-based nut and grain milks. Elmhurst was founded in 2017, but the company’s roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. After a meeting with plant nutrition pioneer, Dr. Cheryl Mitchell, Henry made a progressive pivot and decided to close his famous dairy plant and found Elmhurst Milked. All Elmhurst plant milks are created through a unique HydroRelease™ method, which uses water to harnesses the full nutritional content of raw grains, nuts or seeds. Nutrients are separated and recombined naturally to form a smooth, creamy beverage without the use of added gums or stabilizers. All Elmhurst varieties are made with six ingredients or less and no added gums or emulsifiers. Its nut milks have up to four times as many nuts as other leading brands, and its Peanut Protein Shakes contain 20g protein per 12-oz. carton. To learn more about Elmhurst, please visit www.elmhurst1925.com, or find us Facebook and Instagram.