CRU CPG, an eCommerce platform focused solely on the CPG industry, announces website launch and USA office.
Originally established in Australia and now headquartered in San Diego, CRU CPG helps brands find new customers, nurture their existing ones and deliver amazing fulfillment and customer experience - all within their easy to use set of tools. The platform’s main features are:
- Website Builder
- Subscription Engine
- Marketing Automation
- Fulfillment
CRU has been in beta for the past twelve months within the wine vertical, where the core functionality and features have been built, tested and refined. After $120M of sales during the beta period, the platform is now available more broadly.
The company was founded by Ben Acott, an early hire at Facebook Inc., after working with top tier brands such as P&G, Mars Inc. Acott has already solidified deals with major players in the CPG industry such as Sunkist, World Peas and True Nutrition.
CRU’s true potential lies in being one of the first of its kind, a platform to ease the hardship CPG brands are facing in the industry. Acott says “Establishing a strong Direct To Consumer focus is more than just signing up for Shopify - the entire process starts at user experience and ends with exceptional fulfilment and communication, the hardest piece is developing a compelling reason why a customer should shop direct with you, with CRU’s world first subscription and marketing automation features, we’re seeing growth rates for our clients far beyond what we predicted, we’re stoked!”
CRU is committed to growing high margin sales and customer relationships for products of all sizes.