Opinion: Page 2
The latest opinion pieces by industry thought leaders
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Income should not be a barrier to making ethical food choices
To create a fairer food system, WIC agencies across the U.S. must eliminate restrictions on buying cage-free eggs, writes Ben Williamson of Compassion in World Farming.
Ben Williamson • May 16, 2022 -
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Turning threats into opportunities: Can food companies successfully attack in all directions?
Whether it's sustainability, supply chain issues, inflation or the obesity crisis, CPGs must be able to tackle multiple challenges at once, writes Sean McBride of DSM Strategic Communications.
Sean McBride • May 4, 2022 -
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Dry beyond January: Why moderation will continue to grow
Offering consumers beverages that fit the moment and their lifestyle is key to the success of no- and low-alcohol beverages, writes Borja Manso of Heineken USA.
Borja Manso • March 24, 2022 -
Noel Hendrickson via Getty Images
How to reintroduce sampling to the post-pandemic consumer
As shoppers shift their grocery spending online, food CPGs should consider these opportunities to connect, writes Jeff Snyder of Inspira Marketing Group.
Jeff Snyder • March 3, 2022 -
simonkr via Getty Images
4 ways CPG companies can improve performance in 2022
From wargaming inflation scenarios to embracing data analytics, here's where to focus in the challenging months ahead, writes PwC’s Hans Van Delden.
Hans Van Delden • Jan. 20, 2022 -
Ed Wray via Getty Images
Why food companies should rethink the financial benefits of ESG
Environmental, social and governance offers CPGs the opportunity to unlock value for investors, customers and talent, writes Molly Podolefsky of Guidehouse.
Molly Podolefsky • Jan. 5, 2022 -
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Follow the technology: Why innovation is key to more sustainable food choices
Industry and government leaders should consider all routes to developing new protein sources to help feed a hungry world and cut emissions, writes former USDA Secretary Dan Glickman.
Dan Glickman • Dec. 21, 2021 -
Michael Loccisano via Getty Images
How to get prepared for the post-pandemic consumer
The key to riding the wave of disruption is decoding the behavioral signals around changing shopper attitudes toward food as they happen, writes Oliver Wright with Accenture.
Oliver Wright • Nov. 29, 2021 -
Courtesy of Schwan's Company
How the rise in grocery e-commerce is reshaping food marketing
From creative sampling to building digital shelves, CPGs need innovative solutions to capture consumers who are scrolling instead of strolling, writes Schwan's Roberto Rios.
Roberto Rios • Nov. 9, 2021 -
Ulet Ifansasti via Getty Images
Food companies must embrace transparency and accountability to end deforestation
Businesses need to be judged on their progress while being honest about the challenges they face in meeting their commitments, writes Wai-Chan Chan of The Consumer Goods Forum.
Wai-Chan Chan • Oct. 12, 2021 -
Courtesy of Kraft Heinz
Ready for the 'Great Reset'? How digital transformation can future-proof food manufacturing
Modern technology can remake the sector into a resilient and responsive business, even through the turmoil of the pandemic, writes Keith Chambers of Aveva.
Keith Chambers • Sept. 16, 2021 -
Joe Raedle via Getty Images
False advertising lawsuits are ramping up in food and beverage
A review of current cases and trends shows that legal action challenging "healthy," added sugar, artificial flavoring and "all-natural" claims will escalate in the year ahead, write Pooja Nair and Cate Veeneman of Ervin Cohen & Jessup.
Pooja S. Nair and Cate Veeneman • Aug. 23, 2021 -
Catherine Douglas Moran/Food Dive
3 metrics CPG startups should play to their advantage
As up-and-coming brands struggle to stand out in today’s competitive food and beverage landscape, here’s how they can demonstrate their value, writes Susan Dunn of NielsenIQ.
Susan Dunn • July 6, 2021 -
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Ready to sell: How CPG brands can ensure a successful exit strategy
When it comes time to divest, founders should heed these four factors to create an attractive package, writes Josh Wand of ForceBrands and Pinata.
Josh Wand • June 1, 2021 -
Courtesy of Perdue
How Perdue and Mercy For Animals found common ground
The journey from adversaries to allies required conversation and compromise and often caused tension, but ultimately proved rewarding, write Perdue's Mark McKay and Mercy for Animals' Leah Garcés.
Mark McKay and Leah Garcés • May 24, 2021 -
Courtesy of Better Juice
6 consumer nutrition trends for 2021
A recent survey of registered dietitian nutritionists highlights the opportunity in foods that support immunity, are affordable and provide comfort, writes Louise Pollock of Pollock Communications.
Louise Pollock • April 23, 2021 -
How Tyson is rethinking the online shopping experience for fresh meat
The COVID-19 pandemic has accelerated consumers' use of e-commerce to buy food. The fresh meat company is leveraging tech to improve the occasion, writes Jennifer Fitting, director of e-commerce for Tyson Foods.
Jennifer Fitting • April 5, 2021 -
USDA. (2017). Retrieved from Flickr.
Earth to the meatpacking industry: 2021 is coming up, exit the time capsule
The manufacturing process must change, and not just for change's sake. Lives, not just reputations, are at stake, writes Phil Kafarakis, president emeritus of the Specialty Food Association.
Phil Kafarakis • Dec. 23, 2020 -
Permission granted by PepsiCo
The future is not what it used to be: How digitization will revolutionize the food system
While the industry wasn't fully prepared for the pandemic, technological changes in areas like processing and packaging should help it respond to future challenges, said René Lammers, PepsiCo's chief science officer.
René Lammers • Dec. 14, 2020 -
Retrieved from Pixabay.
CPGs still struggle to measure environmental progress, but there's a solution
Guidelines are currently voluntary, unenforceable and serve as mechanisms that appear to make the problem go away without actually solving it, writes Kearney's Adheer Bahulkar and Henrique Gonda.
Adheer Bahulkar and Henrique Gonda • Nov. 30, 2020 -
eldinhoid via Getty Images
The holiday CPG challenge: Convince consumers not to trade down
Even though shoppers may be looking to save money on this year's festive feasts, there are ways to get them to buy brand-name products. Meghan Howard of Chicory offers several suggestions.
Meghan Howard • Nov. 18, 2020 -
The food industry is not recognized for sustainability. How can we fix that?
Companies are making real progress with environmentally friendly policies, but rarely are recognized. Puris Holdings CEO Nicole Atchison looks at how that could be changed.
Nicole Atchison • Nov. 9, 2020 -
"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
COVID-19 and our food: Temporary change or a new normal?
The pandemic has made significant changes in what consumers eat, how they buy it and their feelings about food safety. Joseph Clayton of the International Food Information Council discusses some of the group's latest survey results.
Joseph Clayton • Nov. 4, 2020 -
Avoiding the aura of fraud in organic certification
Organic food is big business, and regulations — both required and voluntary — are there to protect the seal's integrity. Erin Westbrook and Matthew Veenstra of Saul Ewing Arnstein & Lehr explain how suppliers can get products through the system.
Erin Westbrook and Matthew Veenstra • Nov. 3, 2020 -
Elections have consequences: How a Biden win could reshape the food policy agenda
If the former vice president wins the White House, there will be significant changes in regulatory priorities and a new focus on larger issues impacting the industry, writes Sean McBride of DSM Strategic Communications.
Sean McBride • Oct. 19, 2020
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