Opinion: Page 2

The latest opinion pieces by industry thought leaders


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    Real Dietitian

    Advertising for the 'reasonable consumer' in food and beverage labeling

    With false advertising and labeling lawsuits here to stay, Pooja S. Nair at Ervin Cohen & Jessup said contradictions between how a product is marketed and what it is made of could prove extremely costly for a brand.

    Pooja S. Nair • Aug. 5, 2020
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    Aldi

    Building brand loyalty to last beyond the pandemic

    From being authentic to doing things that help the greater good, Louise Pollock at Pollock Communications says companies need to find ways to stay relevant with consumers during these unprecedented times.

    Louise Pollock • July 27, 2020
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    GMA

    How CPG brands can leverage mobile to retain consumers

    As people shop more online, Greg Archibald at InMobi Marketing Cloud said food companies have an opportunity to use the technology to reach a wider audience and drive sales.

    Greg Archibald • July 23, 2020
  • Getting strategic over the future of chicken during COVID

    With the food supply facing challenges, a trio of authors at Kearney said retailers need to focus on improving surety of supply and right-sizing their cost structure for poultry products.

    Michael Brown, Bahige El-Rayes and Sam Rowland • July 6, 2020
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    Dollar Photo Club

    Why we should elevate credible science

    As real scientists and their proven methods of research are coming under attack, Wendelyn Jones of ILSI North America writes about why it's so important to come to their defense.

    Wendelyn Jones • June 22, 2020
  • Big livestock: A long road ahead to a resilient, water-secure future

    While the meat industry manages the public health and economic impacts of the pandemic, there's another global threat on the horizon that can't be ignored, writes Kirsten James of Ceres.

    Kirsten James • June 18, 2020
  • Working together to protect the food allergy community

    FDA guidance on May 22 relaxing labeling standards caused shock and fear among consumers. FARE CEO Lisa Gable discusses what manufacturers should do to promote transparency and maintain trust.

    Lisa Gable • June 3, 2020
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    Permission granted by Ludwig Sevenster

    The only way out is to communicate through the uncertainty

    Now is the time to get your message out to employees and stakeholders, even though so much is unknown. Annelle Whyte of K&T has advice on the best way to get it done.

    Annelle Whyte • May 28, 2020
  • COVID-19: The alcohol industry needs to think creatively

    Executives should respond to the immediate emergency, then renew and scale operations to help drive the return to growth once the peak of the crisis has passed, writes Accenture's Oliver Wright. 

    Oliver Wright • May 15, 2020
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    "RUDERSBERG" by DORIS META F is licensed under CC BY 2.0

    Pandemic on our plates: The high health risks of industrial animal agriculture

    The way animals are raised for meat, physician Shivam Joshi and Josh Balk of the Humane Society write, the U.S. is engaging in a practice that’s a tinderbox for the next outbreak.

    Shivam Joshi and Josh Balk • May 11, 2020
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    Emma Cosgrove

    Expert advice for CEOs during a crisis

    Now is the time to have a communication plan. Lisa Cruz of Red Shoes Inc. walks through how to put one together and be effective.

    Lisa Cruz • May 7, 2020
  • In the world of consumer insights, online research is unlikely to become the 'new normal'

    Once social distancing is over, these types of product studies will go back to the traditional in-person way they have been performed. Sean Bisceglia of Curion writes about why.

    Sean Bisceglia • April 30, 2020
  • #Consciouscapitalism: The new imperative for food and beverage manufacturers

    To feed the world and sustain their own future, manufacturers need to change their mindsets, adopt methods to enhance nutrition, boost health and be kinder to the planet, writes Roy Henderson of Green Cell Technologies.

    Roy Henderson • April 29, 2020
  • How COVID-19 brought plastics back from the dead

    For years, food companies were moving away from disposable packaging to help the environment. Tom Newmaster of FORCEpkg writes about how the pandemic is reminding everyone why they were used in the first place.

    Tom Newmaster • April 23, 2020
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    Bob Nicols, USDA. (2013). "20130828-OC-RBN-3316" [photograph]. Retrieved from Flickr.

    COVID-19 and our food system: What we need to do now

    In a world where fear dominates headlines and infects dialogue, Clareo's Scott Bowman writes about three ways to shift from anxiety to action to protect the safety and supply of food.

    Scott Bowman • April 21, 2020
  • Is plant-based protein about to boom or bust?

    The survival of the sector may depend on whether companies truly can price their options lower than conventional meat, writes Dan Whitmyer of Kickdrum.

    Dan Whitmyer • April 14, 2020
  • Seafood farming is finally making much-needed strides

    As the Earth's supply of wild fish decreases, Nik Sachlikidis with Caribbean Sustainable Fisheries said aquaculture will play a bigger role in feeding consumers and addressing sustainability.

    Nik Sachlikidis • March 27, 2020
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    Permission granted by Curion

    Product testing in real-life situations helps uncover consumer insight

    By trying the item at gyms, bars, restaurants and other places where it's likely to be used, Sean Bisceglia with Curion said companies are increasing the chance that it will be a success.

    Sean Bisceglia • March 25, 2020
  • How companies can cope as coronavirus impacts the food chain

    Businesses need to remain vigilant in assessing their risk while mitigating against significant dangers and disruptions from the disease, said Steven P. Blonder, a principal at Much Shelist.

    Steven P. Blonder • March 23, 2020
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    Christopher Doering

    What's your beef? How bacteria could save dairies

    For the dairy industry, gut health represents a real and valuable unique selling point, writes British copywriter ​Jonathan A. Finch.

    ​Jonathan A. Finch • March 12, 2020
  • Will the United States lead the future of meat?

    If we do not remain open to new ideas — especially in terms of food production — we risk losing valuable ground, writes the Alliance for Meat, Poultry and Seafood Innovation.

    Alliance for Meat, Poultry and Seafood Innovation • Feb. 28, 2020
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    Christopher Doering/Food Dive

    What are the food trends of tomorrow and how can you prepare?

    Sustainability, brand loyalty and intensifying consumer trends will cast a radical new path for food manufacturers, writes Accenture's Laura Gurski.

    Laura Gurski • Feb. 25, 2020
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    ShopRite

    Healthcare is food's next frontier

    Consumers are beginning to seek non-medical, affordable solutions and food is emerging as one of the most potent tools to alleviate this pressure, says Mandy Saven of Stylus.

    Mandy Saven • Feb. 19, 2020
  • Valentine's Day reminder: Together we can end child labor in cocoa

    The chocolate industry wants to see children in school, not on farms. The efforts to change have had mixed results and a new approach is needed, writes World Cocoa Foundation's Richard Scobey.

    Richard Scobey • Feb. 14, 2020
  • Be straight with me: A new era in 'woke' food labeling

    As consumers are changing, brands need to be more transparent, open and honest. British copywriter Jonathan A. Finch discusses how to best communicate today.

    Jonathan A. Finch • Feb. 6, 2020