Opinion

The latest opinion pieces by industry thought leaders


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  • CPG in trouble: Can solutions be found in corporate venturing and startups?

    To take maximum advantage of corporate venturing, CPG companies need to adopt some startup know-how, according to Bahige El-Rayes and Roberta Roeller of A.T. Kearney.

    Bahige El-Rayes and Roberta Roeller • June 13, 2018
  • The soda fountain of youth

    Lou Jordano, CMO of Crimson Hexagon, explores whether Diet Coke's new flavors can help attract a younger audience.

    Lou Jordano • June 08, 2018
  • The 5 biggest communications mistakes companies make in food recalls

    Gene Grabowski, a crisis communication expert who's worked with more than 170 food recalls, shares common problems manufacturers have when products are being pulled off of shelves.

    Gene Grabowski • June 04, 2018
  • Can food take lessons from other industries?

    Specialty Foods Association President Phil Kafarakis writes that borrowing ideas from tech, health care, banking and insurance could help companies adapt to changing business trends.

    Phil Kafarakis • May 30, 2018
  • Stronger standards can build consumer confidence in delicious and healthy olive oil

    The oil is a better-for-you ingredient — and what's on grocery store shelves is almost certainly the real deal, writes Joseph R. Profaci of the North American Olive Oil Association.

    Joseph R. Profaci • May 25, 2018
  • Why good design can make or break your food and beverage business

    It pays for firms to invest in impactful product packaging that tells a story and educates, writes Amanda Bowman of crowdspring.

    Amanda Bowman • May 23, 2018
  • The importance of eco-friendly food packaging

    While it's difficult for CPG companies to reduce excess packaging, shifting to sustainable options appeals to today's more environmentally conscious consumers, writes Ian Venus of Venus Hartung.

    Ian Venus • May 22, 2018
  • Going bananas to keep perishable goods on the move

    To keep sensitive products from aging during transit, importers and exporters must look carefully at every step of the supply chain process, writes Gary M. Barraco of Amber Road.

    Gary M. Barraco • May 22, 2018
  • Big Food's information gap

    Startups make better use of consumer feedback than large food companies, and the bigger firms should take a page from their playbook, writes Ben Lewis of Little Spoon.

    Ben Lewis • May 15, 2018
  • Let's get weird: How to differentiate in food and beverage

    Weirdness acts as a sticky marketing channel by freely cementing your brand in your customer’s mind  — no costly, multi-touch digital marketing strategy necessary, says Ryan Williams of RISE Brewing Co. 

    Ryan Williams • May 02, 2018
  • The future of grocery shopping is closer than you think

    Consumers are looking for in-store experiences personalized for them, such as fresh and healthy items, exclusive offers and friendly customer service, says Holly Pavlika of Inmar.

    Holly Pavlika • May 01, 2018
  • Preparing front-line grocery workers for the retail revolution

    While embracing technology is central to transformation in the space, the human element must not be overlooked. RevUnit's David Baker explains how training can empower employees.

    David Baker • April 26, 2018
  • Thought for food: How digital is changing the food supply chain

    FSMA regulations are pushing food companies toward broader digital transformation, and as organizations turn to operational data to ensure compliance and optimize production, Jeff Van Pelt of OSIsoft writes, data could transform the industry.

    Jeffrey Van Pelt • April 24, 2018
  • Prepared foods are hot, but inefficiency could cool the trend

    Technologies that increase efficiency in perimeter departments are essential to maintaining margins, says Art Powell of Digimarc Corporation. 

    Art Powell • April 23, 2018
  • Pollution: The next big food opportunity

    Food and beverage brands have a chance to respond to consumer demand for cleaner, functional products while helping reduce global pollution at the same time, says Mandy Saven of Stylus.

    Mandy Saven • April 17, 2018
  • Traceability is a must for companies with zero-deforestation pledges

    By publishing their palm oil supply chains, Unilever and Nestlé paved the way for companies to make similar commitments, but Julie Nash of Ceres says other firms need to step up their game.   

    Julie Nash • April 10, 2018
  • The egg industry of tomorrow: Embracing a more sustainable food future

    As demand for proteins and earth-friendly practices rise, food and agriculture giants are working with those creating plant-based alternatives. Ovotec Limited CEO Morten Ernst writes why he's embarked on this kind of partnership.

    Morten Ernst • April 09, 2018
  • A love letter to working in food

    The industry is a satisfying, meaningful and everchanging ride, and Ryan Williams of RISE Brewing Co. writes why it's where he'll stay throughout his career.

    Ryan Williams • April 06, 2018
  • In the Toys R Us void, toy makers should target grocery

    As the massive toy retailer winds down, producers can fill the gaps in their profit-and-loss statements by targeting supermarkets, writes Tim Hall, CEO of research firm Simporter.

    Tim Hall • April 05, 2018
  • Here is what's next as grocers catch up to e-commerce

    Grocery e-commerce is expensive, but the faster retailers can adjust to the new online reality the more costs will come down, writes Victoria Gustafson of Astound Commerce. 

    Victoria Gustafson • March 29, 2018
  • Thinking outside the meal kit box to improve food safety and quality

    While these products have become popular, there are challenges that remain. Steritech's Doug Sutton offers advice on ways to address high cancellation rates and falling sales.

    Doug Sutton • March 28, 2018
  • Go fresh or go home: Grocers confront a new landscape

    As Amazon continues to pressure center store profits, Forager CEO David Stone writes that supermarkets should make fresh produce the core of their competitive strategy.

    David Stone • March 26, 2018
  • Why local food is a great market opportunity

    BrightFarms CEO Paul Lightfoot says as consumer demand for fresh and local foods grows, there are meaningful opportunities available for upstart companies in the marketplace.

    Paul Lightfoot • March 16, 2018
  • Wine and spirits, it's time to catch up to e-commerce

    Sean Dunn from Astound Commerce explains why this alcohol vertical is lagging behind consumer expectations, and how manufacturers can leverage this growing space. 

    Sean Dunn • March 13, 2018
  • Recipe for failure: The 5 mistakes global retailers make when entering the U.S.

    As the grocery industry grows more competitive, global supermarket chains are eager to reposition themselves and build out their footprint in new markets. 

    Keith Daniels • March 08, 2018