Dive Summary:
- New research shows that the 'superfruit' label may not be limited to exotic and often expensive fruits from around the world.
- Apples, sour cherries and wild blueberries may well be making it on the list very soon, as scientists discover that many of our domestic fruits have extraordinary health effects.
- Fruit sales are up across the board, however it is a fickle market. When a new "superfruit" is advertised and discovered, it may only be popular for a short time as consumer interest seems to fade rather quickly.
From the article:
As for which fruits are super, new research suggests “that many fruits that are not currently labeled as super
fruits may well be seen as such in future”, he observes.
Take apples, some of which contain polyphenols shown to prevent the oxidation of LDL cholesterol, making them potentially exciting new players in the cardiovascular health arena.
