Dive Summary:

• In response to last week's "stalking horse" bid for Hostess's many bread brands, analysts have concluded that Wonder Bread, although iconic, will need the most work and investment.
• As a brand, Wonder Bread holds a lot of value, however amidst hundreds of competitors offering enriched/organic/whole grain varietals, the All-American white bread may have a tough road ahead.
• Preliminary research did discover, however, that international markets may be a necessary and profitable next step for whatever company ends up buying the rights to the product.
   

From the article:

Should Flowers Foods’ bid go through, Wonder Bread will require the most investment.

“Flowers Foods will need to invest more in turning Wonder Bread around. It really will require more effort – it’s not going to happen overnight,” Hudak told BakeryandSnacks.com. ...