Dive Summary:
- After Apollo Global Management and Metropolous & Co scooped up Twinkies and a number of other Hostess snacks, analysts have been debating the next step for the strong, yet very exposed snack brand.
- Many believe convenience stores and dollar stores are the way to go, offering smaller portions of crowd pleasers.
- Moreover, the international markets are a big chance for the companies, especially developing markets where food safety is a concern.
From the article:
“Everyone knows that these snack cakes are not very healthy, but there are things like introducing new and
smaller portions that might be appealing to consumers and better setups in c-stores for impulse purchases
would also help.”
He said that the safest bet would be to keep these snack cakes in the US due to strong consumer knowledge of the products.
