Dive Summary:
- North America ranks as the region with the highest consumption of fruit juices in the world, however volume is down 20% from 10 years ago.
- Analysts believe mixed messages are the cause of this slump, as well as low-calorie soft drink options.
- While fruit juices are often considered fairly healthy, their sugar, calorie and acidity levels are causing people to look top other means of refreshment.
From the article:
The reasons for this sales slump are several, as Rowland explains. On the one hand, juice fits the bill in terms of health and nutritional needs: “But at the same time consumers are worried about its calorie and sugar content, and are often deterred by the product’s acidity”. ...
