What's trending in beverages
As shopper demand for new, authentic drink experiences grows, beverage manufacturers are racing to develop products that will quench consumer thirst for innovation. After all, the beverage titans of the past — soft drinks and multi-serve fruit juice — are struggling to survive a changing marketplace, making way for new out-of-the-box players.
This month, we spotlight trends that are making a splash in the beverage space. We take a look at Coca-Cola’s Arctic Coke cooler, which was developed with the help of ex-NASA scientists. We also explore the consumer demands that are shaping the future of the beverage space — pushing natural concoctions such as kombucha and savory, nutrient-dense offerings like bone broth into the mainstream.
We hope you enjoy this month’s stories about beverage trends.
The machine, developed with the help of ex-NASA scientists, allows people to take a super-cold soda and instantly add ice crystals — enhancing the drinking experience. Read More »
From tart kombuchas to savory bone broths, shopper interest in authentic, nutritious drinks has transformed the segment. Read More »
The premium beverage space is seeing numerous upstarts try new concepts, including unfiltered varieties. Read More »
The 131-year old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce. Read More »
Makers of pot-infused beverages and other cannabis-related products are targeting Golden State consumers after recreational marijuana became legal on January 1. Read More »