- The popchips line of snack chips on Friday added a new celebrity-endorsed flavor to its ranks—"Katy's Kettle Corn," which is being promoted by pop music star Katy Perry.
- "Popchips had never ventured into sweet territory before, but i wanted to add my personal touch when creating a flavor," said Perry said in a released statement.
- The product is launching first at Target stores, with arrivals slated for Safeway and Walgreens in mid-February.
From the press release:
SAN FRANCISCO, Jan. 25, 2013 /PRNewswire/ -- singer-songwriter katy perry and popchips, one of the fastest growing snack brands in the u.s., are excited to introduce the newest addition to popchips' award winning line of snacks – katy's kettle corn, a sweet & salty popped corn chip debuting at most target stores nationwide this month.
shortly after joining the popchips family in july 2012 as an investor and creative partner, katy expressed the desire to create a signature popchips flavor. like everything katy perry does, she wanted to have her stamp on it and create a unique flavor that captured both her passion for popcorn and craving for the classic sweet & salty flavor of kettle corn. the result is katy's kettle corn, a naturally delicious popped corn chip with just the right balance of sweet & salty. and with less than half the fat of fried chips, fewer calories and none of the fake colors or flavors that gives snacking a bad name, they are as irresistible as katy's #1 hits. ...