- Forbes spotlights popchips' snack chips and questions whether they can be as big of a success story for CEO Keith Belling, as vitaminwater, which sold to Coca-Cola for $4.1 billion.
- Popchips reportedly reached sales of $6.5 million in 2008 and $73 million in 2011, attracting the help of Ashton Kutcher and Katy Perry.
- Forbes points out that the chips have attracted copycats competitors from Quaker and Kellogg and estimates that popchips may currently be worth as much as $375 million.
From the article:
"... So how much is popchips worth? Tata bought TSG’s 30% stake for $670 million, valuing vitaminwater at $2.2 billion–or six times revenue–when the company was growing at a vertiginous 200% a year. Popchips’ rate is a little cooler–70% per annum–so maybe a conservative four times 2012 sales of $93.7 million, or roughly $375 million. ..."