Consumers care about nutrition for different reasons, and some who live in the Midwest might not care at all. Neverless, people diet, and just as they choose food products based on various factors, shoppers diet in a number of ways as well.
So what exactly does someone mean when they say they are dieting? According to data from Packaged Facts, which comes from an Experian Simmons National Consumer Survey, 38.3% of U.S. adults do it to lose weight or maintain their current weight level, while only 11.7% are strictly concerned with fat intake. Even less—7.4%—cited salt as a reason for dieting, and heart disease concerns ranked even lower.
Here's a look at what else consumers care about, as well as how those priorities may have shifted since 2006:
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