American desire to eat healthy may not be as strong as it used to be. Nevertheless, some regions of the U.S. value nutrition more than others.
Overall, about 20.7% of U.S. adults said they agreed with the statement, "Nutritional value is the most important factor in the foods I eat," according to an Experian Simmons National Consumer Survey from 2012 that was provided to us by Packaged Facts. That's almost double the 10.9% who strongly disagreed.
Reactions varied by geographic location, however, and Pacific region participants tended to be most likely to agree. Meanwhile, a regional low of 7.9% said they "disagreed a lot."
So where did nutritional value prove to be least popular? That honor belongs to the Central states, where survey-takers matched the nationwide average for disagreement, but only produced a 17.8% rate in agreement.
Have a look at the chart below to see how the rest of the country fared:
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