- We already knew that Hostess Twinkies would be different when they return to stores on July 15, but The Huffington Post has confirmed one more development—some of the snack cakes will be frozen before they are shipped.
- Hostess was contemplating such a move before its bankruptcy last year, the New York Post reported, though union negotiations blocked its implementation.
- Hostess spokeswoman Hannah Arnold claimed in the HuffPo piece that the new process would have “no impact on the quality or taste” and that customers would still be able to request non-frozen Twinkies at stores.
From the article:
... “Any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue,” Arnold wrote. “The new ownership is absolutely committed to baking top quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better, than before.” ...