Dive Summary:

• Mondelez has developed a new method of printing images on chewing gum that makes it possible to do fairly high quality prints.
• The company recently filed a patent for the technique under Kraft, their parent company up until recently.
• Mondelez hopes the new technique will help distinguish their gums from others and draw consumers curious for a new experience.  

From the article:

“Printing indicia designs on chewing gum have enjoyed great popularity, but many of the printing methods do not provide an adequate combination of desirable print qualities, including high print density, light tone speckle, consistency and high output,” said Kraft in its patent application.

“Studies show that the print quality of indicia appeals to consumers and the higher the quality of printing, the
greater will be the appeal,” it continued