- Tesco has pulled back the curtains on an app for Google Glass wearers and is the first grocery retailer to do so.
- The app lets users grocery shop hands-free as Glass wearers peruse products, read their nutrition facts, and add them to their virtual shopping cart to order later online.
- Tesco purposely simplified the app's functionality to test the waters with an emerging technology and weigh whether the app will boost consumer demand.
Instead of generating a large customer base with the Google Glass app, Tesco plans to experiment with this technology and garner feedback from initial users. Tesco Labs’ innovation engineer Pablo Coberly, said, “[The app] compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realize they need replacing.”