Dive Summary:
- Sparkling Ice's growth over the last two years from a $10 million to a $200 million beverage brand made it the United States' fastest growing non-alcoholic beverage brand, and parent company TalkingRain is now launching a new TV ad campaign and Web site redesign for the drink.
- The 30-second spot titled "Dive In" is the brand's first foray into TV advertising.
- The spot can currently be seen on programs and networks including ABC's Good Morning America, NBC's Today Show, E!, Style and Bravo, as well as the YouTube clip below.
From the article:
... "In less than two years, Sparkling Ice grew from a $10m to a $200m beverage brand, due largely to organic growth brought on by consumer demand for a great-tasting, zero-calorie beverage," said Kevin Klock, CEO of TalkingRain Beverage Co. "With the launch of this aggressive, far-reaching campaign, Sparkling Ice will harness the momentum of this growth to reach a wider audience than ever before on our way to becoming the next billion dollar brand." ...
