Dive Summary:
- To help capitalize on the growing Latino population's influence on new product development, Symrise is launching a range of "grilled fruit" flavors with applications for cocktails and beverages, dairy products, sauces and desserts.
- The flavors include pineapple, peach/nectarine, passion fruit, mango, apricot, strawberry, apple, pear and banana.
- The company notes that feedback so far has been "extremely positive" and that it is unaware of any retail food or beverages with grilled fruit notes despite their presence in recipes from Central America, Latin America, the Middle East, the Mediterranean region and South East Asia.
From the article:
... Emmanuel Laroche, VP of marketing & consumer insights for Symrise NA, told us: "With the current (and future - based on Census Bureau projection) influence from the Hispanic community on mainstream America, Symrise sees great potential for flavor with a Hispanic flair." ...
