Once a grocery shopper enters a store, a range of factors—from where he or she lives to the words on the food labels—can determine the purchases that get made. The size and makeup of the person's household, however, can be a useful factor for predicting the store where the shopping takes place.
Families with children just do not have the same preferences as single-adult households or widows, according to data from 2012 Experian Simmons National Consumer Study and compiled by Packaged Facts. The study looked at households with kids, as well as unmarried, multiple-adult and other demographics. In the end, Super Targets appeared to score more points with customers among homes with children, while smaller competitors and non-WalMart stores proved to be most popular with one-adult households.
Curious to see what everyone else liked? Have a look at this index-based chart:
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