- The results of a recent MarketWatch study indicate that consumers may be less interested in healthy foods that come wrapped in clear packaging.
- The researchers from Ohio State University's Fisher College of Business and the University of Texas' McCombs School of Business looks at consumption habits and responses to snacks that were offered to participants while watching TV.
- The study also found participants were more likely to eat smaller snacks in transparent packages than they were if the same snacks were in non-see-through bags.
From the article:
Transparent packaging for food is reportedly more attractive to consumers than opaque food containers, but consumers tend to shift away from healthy products in open-window packages. ...