- Snyder's-Lance has introduced several new gluten-free products to tap into some consumers' changing health preferences.
- The new products include three new varieties of Cape Cod Dipping Shells, such as Four Bean, Blue Corn Multigrain, and Ancient Grain, and Pretzel Crisps' gluten-free Minis in Original and Salted Caramel flavors.
- "With improved taste and nutrition profiles, gluten-free foods are now appealing to an even wider audience, and in fact, snacks are the largest and fastest growing gluten-free food segment," said Snyder's-Lance chief marketing officer Rod Troni.
Releasing more gluten-free products is a newer trend as of late as consumers shift their demands for healthy foods. Snyder's-Lance isn't alone by any means. Just earlier this week, gluten-free flour-based foods producer Smart Flour Brands reported receiving $3.8 million in financing ($4 million planned), according to the Austin Business Journal. Last week, Scottish brewery Brewdog joined in the gluten-free craft beer movement with its first gluten-free beer, Vagabond Gluten Free Pale Ale.