Dive Summary:
- U.K.-based Rocks is launching a line of ready-to-drink fruit and vegetable blends called Frusions.
- The new line's four flavors include apple & ginger, beetroot & blackcurrant, tomato & cherry and carrot & orange.
- Made from organic ingredients and lacking artificial additives, the drinks are packaged in 750ml glass Bordeaux bottles.
From the article:
... Darren Robinson, group sales manager at brand owner 3V Natural Foods, said: "Our analysis of this rapidly emerging sector underlined that there was an opportunity for a branded range featuring not just one highly nutritious food, but a selection of them." ...
