Dive Brief:

• RC Cola says its Neo brand is sweetened with stevia and natural sugarcane. It contains half the sugar of regular RC cola.
• The company says it will target the brand at regular soda drinkers, not diet-soda drinkers.
• RC spent three years developing the brand.

Dive Insight:

Bottlers from around the globe are "keen to bring RC Neo to market soon," a company executive told Beverage Daily. That's probably true. We always find it interesting that RC Cola is pretty easy to find overseas, while the Georgia-based company is often invisible back here in the States. Perhaps Neo will change that. Certainly we hope so—we support anything that gets Americans to consume less sugar.